Rutger Paulusse is an illustrator and 3D artist based in Netherlands. His work takes place in a clean and tidy surreal reality where soft colors and textures dominate. An alternate world where you may want to move in. Rutger is an urban creative part of the I AM project, an initiative curated by MAM intended to showcase the great talent of those who are making a positive impact through their hard work and inspire us every day.
Where do you live? I currently live and have my home studio in Hilversum, a small town, 20 minutes from Amsterdam (Netherlands), surrounded by heaps of nature.
Do you have any kind of ritual before start working and being creative? What is your work routine like? I start every day with 20 minutes of meditation. After that I eat an apple (true story, every day), then I make some coffee and slide behind my desk in my comfy pants. Next thing I do is open my email and calendar and make a game plan for that day. I usually start of with the things I find difficult or complex, like final color corrections or a long list of client feedback.
"The main objective should be to have fun. If you stay true to yourself that fun will lead to anything you want"
What’s your definition of time?
Time is a weird thing that on the one hand doesn’t even really exist, but on the other hand determines everything us humans do.
Which cause related to sustainability do you feel it’s especially important to stand for right now?
I think it’s important that we switch completely to sustainable energy sources such as solar- and wind-energy as soon as possible.
When your imagination gets stuck, what do you do to boost your creativity?
I start making random stuff, without the goal of making something specific. When I’m stuck I just start playing around with shapes, or textures and go from there. Most important thing for me is that I don’t force myself to a certain goal; but I do force myself to sit behind my desk and just play around. Another key element in this process is my muse Anna Bay. We bounce ideas, sketches, concepts and work-in-progresses back and forth all the time. An extra set of eyes is really helpful in the process, especially when you are stuck.
Which is your go-to song to kick off your creativity?
I’m a huge techno lover; at the moment my favourite track is Poisonous Cocktail by Architectural. It’s a song that is basically one long awesome build up. I also love the dark atmosphere.
Tell us an art piece (and its creator) that always moves you, no matter how many times you look at it. It can be anything from a photograph, to a poem.
I’m going to choose for architecture here. I really love the Amsterdam School. I love the round and organic shapes in between the more cubic and straight shapes.
Your happy place on Earth?
I really love the nature in the Southwest of the US. The national parks there are amazing. I love Yosemite, Bryce, Zion, Death Valley and Joshua Tree National Park in Southern California. Even just driving the highway one, that runs along the coastline of California is an awesome experience. Every time I spend time there I feel overwhelmed by the amazing nature; it’s so vast and wide; it just keeps going.
"Be insecure at the right moment, but also be very confident at the right moment"
What’s your latest food obsession? Every once in a while I fall in and out of love with Jalapeños. At the moment the love is strong.
If you would have to create an inspirational quote based on your creative process what would it be? ‘Be insecure at the right moment, but also be very confident at the right moment’. You need insecurity to be able to ask yourself the right critical questions and push yourself and your work further. On the other hand you need to be confident in your choices and have the guts to stay close to yourself even though it’s not the common thing to do.
Someone you deeply admire? It can be anyone from an artist, to a politician or an activist, or a scientist. I’m going to pick my mom here; her whole left side got paralysed after an illness, but she is never complaining. I find that very inspirational and it gives me strength.
Any advice to all those young creative people out there trying to make it? The main objective should be to have fun. If you stay true to yourself that fun will lead to anything you want.
Discover more about Rutger by visiting his web and Instagram.